Page 224 - Social Media Guide (English Version)

these platforms they will be a great help. Younger people
also are more energetic and willing to help the ministry so
look at the youths and adolescents in your ministry for help
also.
You need people that are teachable, ready to learn new
methods and enthusiastic about helping you build your on
line ministry.

Step 2: Write your vision down
Write down your vision. Why are you going onto social
media? What goals are you trying to achieve on each
platform.
Are you trying to create awareness about your ministry?
Grow your followership? Get new converts? Encourage
more people in the faith? Build disciples? Be clear in your
mind why you are going on to social media.
When you begin to understand WHY you are going onto
social media it will give you a reason to continue to be
motivated about this part of your ministry.

Step 3: Who are your Audience?
You need to clarify who your audience will be. Who do
you expect to be reading your posts and who will be
interacting with on social media? What will be their
anticipated age range? This will determine what their life
values and challenges they will be facing will be
Knowing what age range, ethnicity, cultural
idiosyncrasies and the demographic and psychographic
characteristics of your audience will help you determine
how to talk to your audiences and on which platforms that
will be best to reach them.
Audiences of certain demographics and behaviors ( e.g.

208 Social Media Guide for Ministry & Global Evangelism