Page 221 - Social Media Guide (English Version)

Then you review the audit results and decide which of the
existing accounts on the different social media platforms
you will need to shut down and which platforms you do not
have presence on (and you need to have) that you need to set
up new accounts for your ministry.

3. EFFECTS OF SOCIAL MEDIA STRATEGY ON
RESULTS OF SOCIAL MEDIA OF MINISTRY

How does social media strategy affect the results of the
social media activities of your ministry?
A strategy is a key ingredient of how you are going to
impact your followers. You must understand the audience
that will be reading your posts and what they are looking
for.
You must align with your vision for social media to how
you can attract people that will be reading your posts on
social media to follow your ministry/ church.
Let your light so shine before men, that they may see
your good works, and glorify your Father which is in
heaven- Matt 5:16

Here are some questions you must consider when you
are strategizing on social media for your ministry/ church
·Who is your audience?
·How do you want your ministry to be perceived?
·What kind of content will you be sharing?
·What social platforms are you going to use?
·What are the goals, or results you want to achieve?

You can have different social media goals for different
platforms. Your social media goal for one platform may be to

Abiola Fashina Esq. 205