Page 220 - Social Media Guide (English Version)

how you want to use them effectively to grow your
followership in the near future.
Part of social media strategy is figuring out what tools
you will need to reach the success point desired for each
social media platform you want to engage in. Being specific
with your social media strategy will give you more effective
results.

2. SOCIAL MEDIA AUDIT

The first thing you must do before writing a social media
strategy for your ministry is to do what is called a social
media audit.
A social media audit is an important preliminary exercise
to creating a social media strategy for your ministry/
church that you must carry out to find out your presence on
different social media platforms.
In conducting this exercise you will be able to see the
current state of the social media activities of your ministry/
church and see how the public is currently seeing your
ministry/ church.

When Jesus came into the coasts of Caesarea Philippi,
he asked his disciples, saying, Whom do men say that
I the Son of man am? Matt 16:13

In conducting a social media audit you make a list of the
different social media platforms that you would want your
ministry/church to have activities on. You then go online to
those platforms and do a search to check and make a record
of whatever type of activity your ministry/ church currently
has on those platforms (if any).

204 Social Media Guide for Ministry & Global Evangelism