Page 222 - Social Media Guide (English Version)

use that platform to share about your ministry/ church to
increase awareness about your ministry activities while the
social media goal for another platform may be to just
expand your ministry/ church network.
Then you can have the goal for yet another platform just
simply be to help connect your ministry/ church with more
people.
You can build different strategies for different social
media platforms, depending on the nature of the platforms.

4. SMART GOALS

The first step to creating a winning strategy is to
establish your objectives and goals. Without setting your
goals, you will have no way to measure your success.
The acronym SMART stands for the following words in
the SMART goal framework. Each of your goals should be:

·Specific
·Measurable
·Attainable
·Relevant
·Time-bound
This is the S.M.A.R.T. goal framework. It will guide your
actions and ensure they lead to real results to your
church/ministry.

The S.M.A.R.T. goal framework
The S.M.A.R.T goal framework is all about creating
relevant, achievable goals that help support your overall
objectives. Below is the breakdown of what the acronym
stands for:

206 Social Media Guide for Ministry & Global Evangelism