Page 219 - Social Media Guide (English Version)

1. SOCIAL MEDIA STRATEGY - WHAT IS IT?

S ocial Media Strategy is very important to your online

success as a ministry therefore I will spend some
time on this topic to give you some information on it.
A social media strategy is simply what you plan to do
and hope to achieve for your ministry using social
networks. It is a detailed blueprint that answers the what,
when, how, and why for all the content you will post on your
social media pages.
Social media strategy is not just about posting church
news and tweets about upcoming ministry events and
liking photos. There needs to be a well-thought-out plan
behind what you will be posting, and the goal that you want
to achieve from it.
A social media marketing strategy, must be made before
you start going onto social media. It is like the architectural
plan of a building before construction starts.

For which of you, intending to build a tower, sitteth not
down first, and counteth the cost, whether he have
sufficient to finish it? Luke 14: 28

Social media strategy is a plan of what you intend to do
on social media. It encapsulates your ideas and shows your
purpose, and defines the path to a goal that you want to
take to achieve your vision
Write the vision down and make it plain Habakuk 2:2.

Having a social media strategy entails setting different
goals for each of your social media accounts and defining

Abiola Fashina Esq. 203