Page 227 - Social Media Guide (English Version)

next week will be about. Remember to always keep your
audience in mind and ensure that you are not bombarding
them with too many posts.

b. Content plan: You must have a content plan which
spells out the type of content you will be posting.
c. Editorial Calendar: You must use an editorial
calendar to keep record of your activities and of the
measurements of your success of each specific platform.
Your action plan for each social media platform must be
distinct and show the specific, reasons you have for
participating in each platform with the advantages
participations on each platform brings to your church or
ministry.

EDITORIAL CALENDAR
Planning your social media posts in advance will ensure
that you always have quality content to share with your
social media followers.
If you do not take the time to plan your social media
calendar in advance, you will find that you will get stuck
and find yourself scrambling to find something to share.
This is a big problem because sharing quality content on
your social channels is one of the most important things
you can do to engage your audience and attract new
followers.
One of the most important things for you to do is to take
the time to plan out your social media content calendar

Use Google Calendar
You can create an editorial calendar from Google
calendar on line. Simply create a new Google calendar and
give it a name. Then you share your calendar with your

Abiola Fashina Esq. 211