Page 223 - Social Media Guide (English Version)

·Specific: Be clear. Does “increase engagement” mean
you want 100 new followers or 1,000? Making your social
media goals specific helps you track progress and measure
success.
·Measurable: Every goal needs some kind of metric.
“Increase church membership” is a great concept, but it will
not be a goal unless you have a way to measure that
increase.

·Attainable: Your social media goals should absolutely
require you to stretch, but they should be within reach if
you put in the required work.
·Relevant: This ties your goal-setting back to larger
objectives. If your goal involves increasing Facebook likes,
for example, make sure you understand how that will
benefit the ministry/church or great commission vision.
·Timely: Deadlines keep everyone accountable. You
may also include a timeframe for completion of your goals so
you know when to check in on your success.

5. HOW TO DEVELOP A SOCIAL MEDIA STRATEGY

FOR YOUR MINISTRY/ CHURCH

You can follow these 7 simple steps and develop a social
media strategy for your ministry or church.

Step 1: Build Your Social Media Team
You have to build a social media team to work with you
on the social media for your ministry. You will need people
who are interested in helping to grow the social media of the
ministry.
If you have people who are already conversant with using

Abiola Fashina Esq. 207