Page 58 - Social Media Guide (English Version)

benefit from the use of hash tags. #hashtags are a great way
to enter into a global conversation on a topic or trend.
You can engage with a large number of people who are on
twitter and do not go to church. On facebook and instagram
you can create hash tags for your posts that will bring up all
your posts on the same hash tag when searched for

17. NOT KNOWING HOW MANY CLICKS YOU GET ON
YOUR POSTS
When you begin to get a lot of clicks on your posts, being
able to measure the effectiveness of a post becomes
important. When you get the information about how many
people are clicking on which type of posts you put up this
can help you decide if the style of post is worth doing again.
You can start out by using bit.ly ( https://bitly.com)

18. NOT TAILORING YOUR CONTENT FOR DIFFERENT
PLATFORMS

Every platform has its own style and what appeals to the
users of that platform. Learn what works on each platform
and use that format to post on that platform.

For example on Facebook when you put a post up with a
picture, the picture generally leads to engagement. On
Twitter it is the words you use first that triggers the
engagement.

Do not just use the same content on all your platforms. You
have to tailor the content to suit the platform you are on.

19. ALLOWING SOCIAL MEDIA TO CONTROL YOU
You are to use social media as a tool to drive people to

41 Social Media Guide for Ministry & Global Evangelism