Page 156 - Social Media Guide (English Version)

Note that private users cannot be called out in this way
unless you are replying to a comment they left on your
facebook page.

9. FACEBOOK SUCCESS:
How to succeed on Face book

So now that you are on Facebook you have to now
familiarize yourself with the rules of the platform to ensure
that your posts are seen and that you succeed on the
platform.

a. Creative content: Everything you post on Face book
is content. As we now know from the News Feed algorithm,
how users interact with that content is important. Every
piece of content you post will be an opportunity to engage
and increase your followership.

b. Images: Using Images with your posts on Facebook
are very effective. Posts with photos get, on average, 30%
more engagement. Always look for a picture that depicts
what your post is about and attach it to your post.

c. Post timing: Your timing - when and how you post
affects how people respond to your content.
Many Facebook users check the site in the morning after
they wake up, on their lunch breaks during the day and
after dinner when they are about to go to bed.
You need to test to see what times of the day that is most

Abiola Fashina Esq. 140