Page 155 - Social Media Guide (English Version)

g. Have Page favorites:
Check out other church or ministry pages and mark
them as favorites on your church / ministry page. You can
always easily follow them and copy the style they use in
posting which may be more successful in engaging more
people.

h. Highlight important posts:
You should highlight very important updates about your
church or ministry in your pages timeline. e.g. founding
date, church anniversary dates, conventions etc.

i. You can schedule your posts:
Face book allows scheduling of posts directly on their
platform so you can schedule your posts. This is a good way
to schedule posts to be posted at a regular frequency.
Scheduled posts will appear only to the moderators in
the "Activity Log." Always keep in mind that engagement
with your followers is a primary goal, therefore you will have
to be around to attend to the responses to your scheduled
posts.

j. Make comments Using @Name
If you want to call out another public Facebook page or
user, you can directly link to their Facebook page, by
putting an @ and then typing their name.
When you do this it notifies them that you are talking
about them (Facebook will also help your selection with a
drop-down.) This makes it clearer whom you are addressing
in your post.

139 Social Media Guide for Ministry & Global Evangelism