Page 38 - Social Media Guide (English Version)

also to provide God related solutions to questions and
enquiries.

b. Church social media

If today you run a Google search for the phrase "church
social media" you will get well over 200 million results to
your enquiry. This goes to show you that social media is
very important to churches and as of today a lot of churches
and ministries are already engaging in it because of the
positive effects it is having on their churches and ministries.

c. Millennials - Generation Y

The millennial (also referred to as Generation Y) are
children born between the years of 1980-2000. Some of the
characteristics related to this generation is that:

a. They are the most culturally diverse and educated
generation.
b. They make purchases mainly on friends
recommendation.
c. They are less affiliated with formal religious
denominations.
d. They tend to marry and form families later in life.
e. They are detached from institutions and network with
friends.

f. They live longer at home with their parent.
g. They look for flexibility in the workplace and strong
work/life balance.
h. They largely believe what the internet says.

21 Social Media Guide for Ministry & Global Evangelism