Page 193 - Social Media Guide (English Version)

Step 2: Complete your bio information
Your bio on Instagram is an important part of using the
platform. This area is where you introduce yourself to your
followers and provide one primary call to action. Use this
limited space to let people know about your
church/ministry and, compel people to follow you and then
you lead them to take one specific step.
For your bio, here are two things to keep in mind:
1. Description: You have 150 characters to write your
bio. You can put here your mission statement, service times
and your branded church/ministry hashtag
e.g.@GrcChruch. Also add the location of your
church/ministry so that people who visit your page can
know where they can find you
2. Website: You should add the URL of your church/
ministry website.
NOTE: The URL you add in your bio will not be
clickable. People will have to copy and paste the URL to
their web browser to go visit your website for more
information.

Step 3: Add a photo to your profile
Choose a high quality version of your church/ministry
logo and upload to your account. Use the same logo of your
church/ ministry that you use elsewhere online and for all
your other social media accounts. This makes it easy for
people to identify your instagram account as belonging to
your church/ ministry.
You do not need to create a custom image for
Instagram. When you add the photo of your logo, Instagram

177 Social Media Guide for Ministry & Global Evangelism