Page 189 - Social Media Guide (English Version)

1. INTRODUCTION

I nstagram is the 3rd most popular social media network
with 1 billion monthly active users.(Facebook is no 1
with over 2 billion monthly active users followed by
YouTube with 1.9 monthly active users)
Instagram is a fast growing platform with a lot of youth
and business activities. This makes it important for your
church/ministry to take action now to take advantage of
the power of this platform to reach more people.
Set up your church/ministry account and learn how to
use the platform well to start making lasting connections,
sharing stories, and reaching new people on instagram

2. BRIEF HISTORY AND INFORMATION

ON INSTAGRAM

Instagram is a mobile, desktop, and Internet-based
photo-sharing application and service that allows users to
share pictures and videos either publicly or privately.
It was created by Kevin Systrom and Mike Krieger, and
launched in October 2010 as a free mobile app exclusively
for the iOS operating system. Two years later in April 2012 a
version for Android devices was released.
Instagram lets registered users upload photos or
videos to the service. Users can apply various digital filters
to their images, and add locations through geotags.
You can add hashtags to their posts, linking the
photos up to other content on Instagram featuring the same
subject or overall topic. Users can connect their Instagram

173 Social Media Guide for Ministry & Global Evangelism