Page 197 - Social Media Guide (English Version)

nonprofit's social strategy. If you have promoted an event
ahead of time on Facebook, then go ahead and follow up on
Instagram to show off photos from the event..Keep in mind
that these peak times to post are for nonprofits:
· The best time for nonprofits to post to Instagram is
Wednesday at 2 p.m.
· Other high engagement times include Monday from
2–3 p.m., Tuesday from 1–3 p.m. and a relatively
strong block of time on Saturday from 1–2 p.m.
· The safest times to post are Monday through Friday,
10 a.m.–4 p.m.
· Sunday gets the least engagement, as well as every
day from 11 p.m.–5 a.m.

- Information source:
https://sproutsocial.com/insights/best-times-to-post-on-
social-media/#times-ig

d. What should you post?
Instagram is all about stories. You can use your
church/ ministry Instagram page to post pictures and
videos of the wonderful things happening in your church/
ministry which to the viewer is visual proof that your
church/ ministry is very active in the community.

Here are some ideas for what to post:
· Feature the people in your church —
ministers,volunteers, staff, and members of your
congregation
· Give behind the scenes access to event planning and
service preparation

181 Social Media Guide for Ministry & Global Evangelism