Page 195 - Social Media Guide (English Version)

5. HOW TO POST TO YOUR INSTAGRAM PAGE

a. The post
You will find it pretty easy to post to your church/
ministry Instagram account. Click the plus sign at the
bottom of the screen and select the photo or video you want
to post. You can choose an image from your photo library, or
you can take a photo or video directly in instagram app.
Once you select your photo that you want to use in
your post you can use the built in editing features that
Instagram has to make your photo look great. You can use
one of the pre-designed filters or edit your photo further by
clicking the Edit button to access the full range of editing
features.

Next you add a caption to your post, tag your location
and add the relevant hashtags for your post.. Hashtags are
important as identifiers to help users discover your content
in the Explore section of Instagram. As i have said earlier try
to use a minimum of 1-4 hashtags for each post. If you can
get up tto 10-12 you may get more engagement by doing
that.
Here are some examples of hashtags you can use:
· Local: #atlantachurch

· Trending: #mothersday
· Related: #church, #faith, #god
· Branded: #gracechurch ( this will be the specific
hashtag with your church/ministry name)
Then you click on the Share button to post to your
account.

179 Social Media Guide for Ministry & Global Evangelism