Page 98 - Social Media Guide (English Version)

Posts with pictures get a better response than those
without. So you should always include an image with your
posts. This will increase the chances that one of your
followers will share the post with their other networks.
While it is great to build up a large network of followers
what you should always aim for is to have your followers
repost and share what you are posting with their other
networks. If the people on the other networks also share
and repost it you will have a greater reach and be able to
impact more people, and those people will also share your
post with their followers, and so on.
This is what it means on social media when they say a
post has gone "viral". When a lot of people find your content
relevant to them and repost to their other networks.
Posting and reposting has become the new form of "word
of mouth" which has always been traditionally known as the
fastest way for information to spread.

8. SOCIAL MEDIA STRATEGY

You must have a social media strategy for maintaining
your on line social media presence.
A social media strategy is basically a summary of
everything you plan to do on social media and what you
hope to achieve with those actions. Your strategy guides
your actions and lets you know whether you are succeeding
with your goals or you are failing.
Every post, reply, like, and comment you make should
work towards your ultimate goals set out in your strategy.
The more specific you make your strategy, the more

81 Social Media Guide for Ministry & Global Evangelism