Page 97 - Social Media Guide (English Version)

7. CAUTION FOR SOCIAL MEDIA

There are 2 areas that we have to take caution when
dealing with social media. These are in the areas of activity
on social media and images.

a. You Must Be Active on Social Media
Social Media is where majority of the people are today
therefore it is important to be active on social media to be
able to meet the people where they are at.
One of the biggest mistakes you can make on social
media is to open up an account then leave it alone with no
activity. Simply opening an account for your church/
ministry is not enough to say that you are on social media
you must interact and engage with people on it and post
periodically on it.

A dormant social media account gives a negative
impression of you or your ministry. It is better not to have
opened the social media account nor put the social media
icon on your website if you are not going to actively engage
with it —and actively means on a regular basis.
Your goal should be to provide uplifting spiritual content
that is relevant to your members or followers and to engage
with them to the point that they want to share your post
with others.

b. Images are important

Images are very important when posting on social media.
People think in pictures and connect faster to pictures. We
will deal a little more in detail about this in another chapter.

Abiola Fashina Esq. 80