Page 129 - Social Media Guide (English Version)

you want to directly onto Face book. It gets more
engagement than if you posted through social media
management platforms and then share on Facebook.
Facebook has set up algorithms that will not allow a lot of
people to be able to view or access the posting if you do not
post directly to facebook.

xi. Connect your platforms
Make sure you connect all your platforms to
automatically post to your Face book page so others can
have access to it easily and quickly

xii. Use Facebook Insights
Facebook has a powerful tool called Insights that is a
very useful tool to help you monitor how well you have been
able to engage your followers on your posts. .
With Face book Insights you can monitor your success
with your posts and to see why and when your followers
activities increases or decreases.

xiii. Groups

On Face book you can create groups with different levels
of privacy and security like personal profile pages. You can
organize a group around any topic or event you like.

You can arrange interests around the missions,
outreaches and community service events.

Groups can be Open, closed or secret groups.
For an Open group anyone can see the members and the
discussions of the group.

113 Social Media Guide for Ministry & Global Evangelism