Page 113 - Social Media Guide (English Version)

Department which was last edited in May 3, 2019, mobile
accounts for approximately half of web traffic worldwide
In the first quarter of 2019, mobile devices (excluding
tablets) generated 48.71 percent of global website traffic,
consistently hovering around the 50 percent mark since the
beginning of 2017.

Mobile traffic
Due to low infrastructure and financial restraints, many
emerging digital markets skipped the desktop internet
phase entirely and moved straight onto mobile internet via
Smartphone and tablet devices. India is a prime example of
a market with a significant mobile-first online population.

Other countries with a significant share of mobile
internet traffic include Nigeria, Ghana and Kenya. In most
African markets, mobile accounts for more than half of the
web traffic. By contrast, mobile only makes up around 40
percent of online traffic in the United States.

Mobile usage
The most popular mobile internet activities worldwide
include watching movies or videos online, e-mail usage and
accessing social media.
- Information source:
https://www.statista.com/statistics/277125/share-of-
website-traffic-coming-from-mobile-devices/

b. Mobile Apps
What is a mobile app?

A mobile app or mobile application is a computer
program or software application designed to run on a

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