Page 121 - Social Media Guide (English Version)

·Mobile Users access: 96% of Facebook users access
facebook on mobile. They access the network via tablet or
smartphone.
·Average time spent daily: 35 minutes a day is the
average time a day that users spend on Facebook.
·Videos watched without sound: 85% of video is
watched without sound.

What this information should guide you to do is make the
first few seconds of your videos grab the attention of your
viewer. You can also use text overlays, bold words and
captions as you know that many people will watch your
video first without the sound.
You must keep their attention and interest them enough
to want to turn on the sound and watch your entire video.

·Live Video viewership: People spend 3x as much
time watching a Live video than a pre-recorded one

What this information should guide you to do is to
produce live videos for greater engagement. You can always
schedule your live events and promote them for greater
viewership. I will talk more in detail about Facebook Live
streaming in another section in the chapter.

·Teen viewership: 51% of teens use Facebook
What this information should guide you to do is not to
focus too much energy on facebook if you are trying to reach
teenagers and the younger group of people as facebook is
not their first choice for engaging on a social media platform

105 Social Media Guide for Ministry & Global Evangelism