Page 9 - Culture Book
P. 9

One of the reasons our culture is great is because of

       what it means for how we sound – the language we use.
 PHRASES LIKE  using words or phrases like “helluva” and “slide into

           In most financial institutions, you’d be berated for

 ‘HELLUVA’ and  our DMs” (two words or phrases I’ve used recently – for

                             very different audiences!).

          But there’s such an appetite here to stand out from
 ‘SLIDE INTO   our competitors. To sound different. To be noticed.

                                   To be understood.

            And for our message to resonate amongst all our
 OUR DMs’  how they sound as a way to differentiate themselves.
                                 different audiences.

             There are lots of businesses that don’t consider

               But at CP it’s another weapon in our arsenal.

                                It’s part of our culture.

                           BERT PREECE, MARKETING
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