Page 8 - Culture Book
P. 8

One of the reasons our culture is great is because of

                                                                                                                              what it means for how we sound – the language we use.
       PHRASES LIKE                                                                                                              using words or phrases like “helluva” and “slide into

                                                                                                                                  In most financial institutions, you’d be berated for

       ‘HELLUVA’ and                                                                                                          our DMs” (two words or phrases I’ve used recently – for

                                                                                                                                                    very different audiences!).

                                                                                                                                  But there’s such an appetite here to stand out from
       ‘SLIDE INTO                                                                                                                our competitors. To sound different. To be noticed.

                                                                                                                                                          To be understood.

                                                                                                                                   And for our message to resonate amongst all our
       OUR DMs’                                                                                                                 how they sound as a way to differentiate themselves.
                                                                                                                                                         different audiences.

                                                                                                                                    There are lots of businesses that don’t consider

                                                                                                                                      But at CP it’s another weapon in our arsenal.

                                                                                                                                                       It’s part of our culture.

                                                                                                                                                  BERT PREECE, MARKETING
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